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Videos

Leverage Autotrader Virtual Tools to Achieve Real Results

Hear from Kevin LeSage, Director of Digital Marketing, to review recent consumer trends, as well as Autotrader’s Virtual tools and product enhancements, to highlight how you can make the most of these offerings and drive success for your dealership.
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OperationsFixed OperationsMarketingSales
Articles

An Open Letter to Dealers

Cox Automotive’s latest COVID-19 Impact Study indicates that half of dealers are considering going back to ‘old’ non-digital methods once shelter in place mandates ‘go back to normal’ despite overwhelming consumer preference and increasing gross profits associated with a more digital process. If you’re still navigating the sea change of digital adoption, please read on.
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Sales
E-Books

Sales Playbook

Recent events have abruptly changed the automotive retail industry and customers’ expectations of dealerships. But with change comes opportunity…
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Sales
Videos

VinSolutions Product Demo: Uncover hidden sales opportunities with AI

Learn how Automotive Intelligence can help you see what goes on behind the scenes with your customers, revealing valuable insights and interests and hidden sales opportunities.
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Sales
Articles

The New Currency of Convenience

The Digital Storefront is, now more than ever, essential to the survival of the modern automotive dealership. Digital behaviors deemed essential to operation during social distancing are expected to continue after this period has passed. You offered your customers new tools or reminded them they could shift their shopping activity online, and many responded by adapting to this process. With experience, customers are finding they prefer to carry out the purchase process from the comfort of home. So, are social distancing mandates shining a spotlight on convenience as a valuable currency?
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Sales
Articles

Questions to Ask Yourself Before Investing in Digital Video Advertising

Digital video advertising has proven to be an effective channel for reaching audiences and converting new customers. Given its track record for success, there is a surprising shortage of companies taking advantage of the medium. The reason why is simple—they do not have the video assets or production capabilities to do so. This hurdle means video advertising is a historically underpriced advertising channel, but is it right for your dealership?
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Sales
Webinars

Promoting Dealer Home Services: Bring Your Dealership to Your Customers

Is your dealership scheduling home delivery, at-home test drives, or remote vehicle servicing? Are you new to digital retailing? Whatever the situation, your Digital Storefront needs to keep you connected to shoppers and communicate your services. Join Noah Lee, Dealer.com head of product consulting, as he reviews steps you can take to market Dealer Home Services.
MarketingSales
Videos

10 Insights to Move Automotive Retail Forward

Hear from Jonathan Smoke, Cox Automotive Chief Economist, and Isabelle Helms, Cox Automotive VP of Research and Market Intelligence, as they discuss the impact of COVID-19 on consumer behavior, your dealership, and the entire automotive retail industry.
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Sales
Articles

Prepare and Evaluate: Find the Right Vendor for Your Vision

Your dealership deserves a digital marketing solution that checks all the boxes. Now that you’ve established a vision for improving digital strategy, the next step is to find the vendor that can deliver on your direction.
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Sales Hub