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Videos

Going Beyond the Lead: Digital Retailing Capabilities

Learn how you can take enhanced leads to a new level and give your consumers a better purchase experience, more akin to eCommerce, using Cox Automotive digital retailing capabilities.
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Sales
Articles

Fight the Fear of Change with Accessible Data

Fear is a funny thing. In humans, it generally evokes one of two well-known responses—fight or flight. In a split second, our instincts kick in and we decide whether to confront the source of fear or simply run away. In recent interactions with dealerships, I’ve sensed a lot of that same fear surrounding changing customer expectations. I’ve also learned that when things get scary, dealerships have the same choice as people—they can confront the fear or run away from it.
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MarketingSales
Videos

Breaking Down the Online and In-Store Divide

Discover how data and insights gathered during the consumer’s path to purchase can help you better understand your customers and guide them through a more personalized, more meaningful online buying experience.
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Sales
Webinars

Creating Your Virtual Sales Approach

Learn a 5-step digital retailing sales process that is customized to today’s online car shopper. Rich Mertz, senior divisional manager at Cox Automotive Digital Retailing, will cover the current state of car shopping, what other dealers are experiencing, and a virtual approach to selling that works.
Sales
Articles

Digital Strategies for Lenders – The New Digital Car Shopper

Learn how digital solutions enable shoppers to browse inventory, calculate an affordable payment, apply for credit — even sign contracts — all without leaving their home.
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Sales
Videos

VinSolutions Product Demo: Uncover hidden sales opportunities with AI

Learn how Automotive Intelligence can help you see what goes on behind the scenes with your customers, revealing valuable insights and interests and hidden sales opportunities.
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Sales
Articles

Prepare and Evaluate: Find the Right Vendor for Your Vision

Your dealership deserves a digital marketing solution that checks all the boxes. Now that you’ve established a vision for improving digital strategy, the next step is to find the vendor that can deliver on your direction.
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Sales
Articles

Making the CRM the Hub of All Customer Communications

According to Car Wars, a leading phone solutions provider for automotive retail and one of VinSolutions’ newest integrated partners, dealerships are losing the majority of their hottest leads within the first 15 seconds of each call. On top of that, a staggering 39 percent of inbound sales calls into dealerships never reach a qualified employee.
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Sales
Articles

Keep Up with Changing Customer Expectations

Have you noticed a change in your customers over the past decade? If so, you’re not wrong and you’re not alone. Today’s customers might ask fewer questions. They might come to the dealership knowing exactly what they want, right down to the price they’re willing to pay. And they tend to shy away from the give and take, dealer vs. customer competition that has become such a big part of auto sales.
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