3 Key Communications that Drive Customer Pay
There are two constants I’ve found in my 30-plus years in the auto sales and service industry that have persisted. First, the world is ever changing. Customers, trends, and tastes change. Employees (even entire dealerships) come and go. And technology is constantly evolving. Second, despite this constant change, the auto industry, as a whole, can be stubbornly slow to keep up. When I started in the 1980s, advisors were still using clipboards and hangtags during the vehicle check-in process.