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Articles

Key CRM Actions to Maximize Current Leads

By prioritizing customers, responding appropriately, and optimizing your data for future success, you can spend time taking action that actually matters to your business – now and in the near future.
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Sales
Articles

The New Rules of Customer Engagement

As more and more of the car-buying process moves into a virtual experience, remember to remain human. Building a better virtual experience goes a long way.
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Sales
Webinars

Deal Making in Today’s Digital World

Rich Mertz, senior divisional manager at Cox Automotive Digital Retailing, discusses how your deal-making technique should shift in today’s climate. It’s still possible to build meaningful connections with shoppers virtually and to close deals.
Sales
E-Books

Digital Sales Infographic: Move Your Dealership Forward

Social distancing has thrown a curveball into auto retail. But with change comes opportunity. And implementing strategies that include a focus on digital retailing can help you bring in buyers and move ahead of the pack.
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Sales
Articles

The New Virtual Sales Model Is Here to Stay

Virtual options for buying a car are here to stay. See best-practice tips for building a long-term virtual sales model at your dealership from our guide, Reimagining the Road to the Sale.
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Sales
Articles

Reach Customers with the Right Communication Channels

Learn the key channels your dealership should focus on to continue to connect with your customers digitally.
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Sales
Webinars

Leverage Your DMS and Become a Data-Driven Dealership: Continuity and Recovery Perspectives

Dealertrack DMS VP of Operations, Mandi Fang, joins Dale Pollak to share insights KPIs for improved performance, utilizing the DMS to become a data-driven organization, and optimizing efficiencies with Performance Management.
Sales
E-Books

Digital Retailing Done Right: Best Practices Guide

Digital retailing is one of the best ways to meet consumer expectation for a great online experience that leads to a faster and more enjoyable in-store experience.The following best practices will help you design and execute a successful digital retailing program.
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Sales
Articles

Moving Forward, Together

It may be that your particular dealership escaped the early part of 2020 unscathed, with little more than limited lockdown measures. That’s lucky, for sure. However, no dealership in 2020 is immune to the changing behaviors of the modern car buyer. How easy are you making it for buyers to find, and purchase, their next car from you?
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