Think Differently. Innovate. Reimagine Marketing for Your Dealership.

Map an actionable plan to move your business forward.

We spoke with hundreds of marketing leaders at dealerships and dealer groups to understand how we can help you advance your practices as we return to our routines, however changed they are. The 2020 Cox Automotive COVID-19 Consumer Impact Study tells us demand is on the way. Is your marketing strategy positioned to support and promote your prospect’s preference for digital retailing? Use this playbook to make sure you’re ready. This plan was designed to help you address your biggest concerns as you reengage your customers and employees:
  • Marketing to grow consumer confidence
  • Training your team and supporting digital retailing efforts
  • Assessing, investing, and pivoting processes, tools and technology
  • Managing change
  • Obtaining leadership buy-in

Marketing:

A Playbook to Move Your Dealership Forward

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Marketing Playbook